It’s striking to see the Vatican discovering the woke manual today with the solemnity of someone who believes they’re premiering something. They haven’t realized that they’re arriving ten years late. Brands already rehearsed that theater of colors, climate guilts, and performative gestures, and abandoned it upon realizing it neither loyalized customers nor generated respect. Politicians went through the same communicative ordeal: forced speeches, feigned tears… and today they try to flee from that style because it only provokes fatigue. Even Greta Thunberg, absolute icon of that fervor, has reoriented her discourse and embarked on a diesel flotilla.
And yet, in Rome they seem convinced that they must dive headlong into that already outdated script. They’re arriving late, badly, and with a worrying naivety. What in 2014 was sold as cultural audacity, in 2025 is simply ridiculous: a stale, overacted parade that moves or convinces no one.
With all due respect: the Church risks losing its own voice to become the last imitator of a retreating spectacle. There’s nothing sadder than seeing someone who could lead resign themselves to repeating expired slogans. The strength of the Church is not in disguising itself with slogans that even multinationals no longer buy, but in remembering its eternal mission.
If the Vatican insists on arriving late to fashions, it runs the risk of being seen as what it never wanted to be: a secondary actor, off-script and out of time.